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02.20.20

B-TO-B EVENTS
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EVENT TECHNOLOGY
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MARKETING RESOURCE DIRECTORY
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Kait Shea

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An Access Intelligence Publication

BudX Hotel: The King of Beers Takes a Royal Leap 
Transporting 200 influencers from across the globe to one of the world's biggest sporting events is a bold move. Executing a complete hotel takeover to engage them? Unprecedented. But Bud made it happen at Super Bowl LIV, where its "kings of culture" experienced a jam-packed agenda that pushed the boundaries of what a hospitality program encompasses, and how it's brought to life. See how the strategy earned Budweiser over one billion impressions—and long-term loyalty. MORE
 
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Roses are Red, Consumers are Wooed 
Valentine's Day continues to yield clever brand experiences, which this year spanned romantic getaways to irreverent breakup campaigns. MORE
It's Electric: MINI's Miami Launch Event 
Pivoting from a media buy to a live event program, MINI leaned on electronic dance music and a local eatery to launch its new all-electric vehicle.MORE
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Festival Stats That Will Blow Your Mind 
A Trend Report on festivals and fan events offers some surprising stats on what consumers are willing to do—and pay—to vibe with their tribe. MORE
Sober Events Trend: 'All Bliss, No Booze' 
Experiences for sober-curious consumers are still heating up, with brands offering everything from booze-free happy hours to full-on festivals. MORE
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