From FX to Ruffles, Brands Weigh in on Contingency Planning for New-era Events
Around this time last year, the world was opening up, Covid restrictions were loosening and many people were prepared to put the pandemic in the rearview mirror. Then the Delta variant hit. Then Omicron. Then BA.2—and everything in between. For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians....
The State of Sustainability: From Venue Perspectives to the ‘Pandemic Effect’
The world, and the event industry, entered a new reality last year when the U.N. climate panel announced that global warming is growing dangerously close to climbing out of control.
Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour
Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA...
EMS 2022 Video Recap
The industry gathered with an extra spring in its step at the 20th annual Experiential Marketing Summit in Las Vegas, which spanned workshops, meet-ups, breakouts, drone shows and our biggest-ever keynote lineup.