A Step-by-Step Guide to Flexible, Hybrid Experiences
The pandemic kicked off a renaissance of choice for audiences, granting them the decision-making power to not only plan their workweeks, but also decide how they tune in to and attend events. Explore the decision-making processes, formats, technology toolkits and engagement strategies that event marketers should consider to attract and engage attendees in the new...
How Showtime Transformed Luxury Hotel Suites into Experiential Tributes to Three First Ladies
When it comes to activating in the crowded entertainment space, it takes a particularly remarkable experience to cut through the clamor and resonate with an audience that is constantly inundated with content. And to promote its anthology drama “The First Lady,” which follows the personal and political lives of Eleanor Roosevelt, Betty Ford and Michelle...
HBO Max Offers Three Insights on Mastering Modern Brand Partnerships
Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. Such was the case for HBO Max over the spring, when the brand teamed up with Cherry Bombe, a media platform for women in food and drink, to drive word of mouth...EM Buzz – 6/2/2022
06.02.22 Happy Pride Month! In-person festivities are slated to make a triumphant comeback this year and we are here. for. it. But for those unable to attend IRL celebrations, NYX Professional Makeup is bringing Pride to the metaverse. Three Ways HBO is Mastering the Art of Brand Partnerships HBO Max was on the prowl for...