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| 06.02.22 |
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Happy Pride Month! In-person festivities are slated to make a triumphant comeback this year and we are here. for. it. But for those unable to attend IRL celebrations, NYX Professional Makeup is bringing Pride to the metaverse.
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Three Ways HBO is Mastering the Art of Brand Partnerships
HBO Max was on the prowl for influential consumers with a passion for cuisine to help spread the word about its series “Julia.” A partnership with Cherry Bombe, a media platform for women in F&B, was just the ticket. Explore the multichannel partnership's recipe for success… Read more. |
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Retail Retooled: How AT&T is Rewiring Engagement Tactics
Meeting the needs of Covid-era consumers has required many brands, including AT&T, to take a serious step back and reevaluate exactly what resonates with customers in an altered world. Here's how the telecom brand is reshaping its experiential tactics to meet the times… Read more. |
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PARTNER CONTENT
Every event needs certain furniture pieces to be successful. Whether you would like to create a sanctuary with chairs or soft seating or a communal space with a bar and tables, set your next event apart from the rest with essential pieces from CORT Events.
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Video Recap: Glitz & Glam at the Industry's 'Golden Globes'
Spirits were high and the scene was particularly festive at the 20th annual Ex Awards Gala at the Experiential Marketing Summit. If you missed the shimmering affair, check out footage of major highlights, from winners’ speeches to costumed artists to killer tableside prize drops… Read more. |
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Volume Up: How Brands are Exploring the Science of Sound
Health-focused events and activations have been consistently trending for obvious reasons, and of late, more brands are turning to audio-centric wellness experiences, both in-person and virtual, that build richer, longer-lasting memories. Check out five steal-worthy strategies… Read more. |
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ICYMI: Pizza Hut's Struggle Bus Offers Gen Z a Tasty Break
The struggle is real for the fans of losing sports teams and students verging on insanity during exam week, so Pizza Hut rolled into the Final Four and a college in Athens, GA, with a branded “Struggle Bus” built to soothe nerves and inch the brand closer to Gen Z hearts… Read more. |
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| Contact us: |
| Kait Shea, Editor, kshea@accessintel.com | Alex Chung, Sales Manager, achung@accessintel.com |
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