EM Sizzle Newsletter – 7/11/2025
07.11.25 Following its acquisition by e.l.f. Beauty in a $1 billion deal, rhode, the beauty brand founded by Hailey Bieber, launched its first-ever beach club in Mallorca, Spain. rhode summer club is only open to Beach Club Gran Folies guests for the two-week takeover. While they get to enjoy branded loungers, towels and inflatables, attendees aren’t able to take...
Q2: Event Industry People News, Moves and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions and launches. Submit your news here. Promotions & Hires George P. Johnson experience marketing agency announced the promotion of Fiona Bruder to global chief executive officer. Bruder takes the helm from Chris Meyer who after 12 years of...
Agency Forum at EMS: Leaders Talk Shifts, Chaos, Connection
The experiential marketing industry is constantly evolving, but the past five years have been transformative. Despite the new challenges that come with the new territory, agency leaders who joined the annual Agency Forum Panel at the 2025 Experiential Marketing Summit, held in April in Las Vegas, said they are embracing new opportunities—and new capabilities—to meet...EM Agency Leader Newsletter: 7/7/2025
07.07.25 During our 2025 It List application process (congratulations to the 100 agencies selected this year), we fielded annual Event Agency Business Outlook research for 2026, and unsurprisingly, the impacts of tariffs are top of mind for agency leaders heading into this next year. In fact, transportation and shipping accounted for the largest projected cost increases...