October 25, 2022

Embracing Experiential Commerce: Five Brands to Watch

The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “Experiential Commerce.” And within the brand orbit, an evolution of...

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October 24, 2022

Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse

From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as a sensorial occasion best celebrated in the flesh. But for brands interested in scaling the reach of their campaigns and budget dollars, and testing the waters of the metaverse, digital holiday activations present a viable option. Chipotle was the first...

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October 21, 2022

EM Video Showcase – 10/26/2022

Grab attention and get noticed! The newly updated Expand LightBox Portable is here! Lightweight aluminum frame easily clicks together (no tools required) Lights up with custom-designed LED lights, that prevent hot spots Comes in different sizes Choose between a single or double-sided fabric graphic Pillowcase or Silicone Edge Graphic Posted by: Expand International Tour Logitech’s...

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