Embracing Experiential Commerce: Five Brands to Watch
The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “Experiential Commerce.” And within the brand orbit, an evolution of...
Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse
From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as a sensorial occasion best celebrated in the flesh. But for brands interested in scaling the reach of their campaigns and budget dollars, and testing the waters of the metaverse, digital holiday activations present a viable option. Chipotle was the first...
Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’
Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. Following the acquisition of Investors Bank and HSBC’s East Coast branches in...
EM Video Showcase – 10/26/2022
Grab attention and get noticed! The newly updated Expand LightBox Portable is here! Lightweight aluminum frame easily clicks together (no tools required) Lights up with custom-designed LED lights, that prevent hot spots Comes in different sizes Choose between a single or double-sided fabric graphic Pillowcase or Silicone Edge Graphic Posted by: Expand International Tour Logitech’s...