Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman
There’s a strong correlation between health and wealth, and Boss Women Media leaned into that notion for the triumphant in-person return of its Black Girl Magic Summit, hosted Sept. 30 to Oct. 1 in Dallas.
Podcast: Taking Pride in Employee Events, with Roger Mahusay of T-Mobile
For this episode’s guest, Roger Mahusay, the path to events was an unconventional one. He went from the Air Force to biology to retail to now associate events manager at T-Mobile. In this interview, Mahusay dives into how he got his foot in the door at corporate and discovered a passion for creating events that...
EM Buzz Newsletter: 11.02.2023
11.02.23 In honor of Día de los Muertos, we suggest checking out this augmented reality OOH campaign from Modelo. And if you're looking for extra inspo, we've got five more examples of how brands are using AR to fuel engagement. IMEX Felt Like More Like a Theme Park Than a Trade Show There’s no room...
Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement
JPMorgan Chase is no stranger to the US Open Tennis Championships, having served as a sponsor since 1982. Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees.