Inside Seven Sundance Sponsorship Activations, from the Acura Village to the Audible Listening Lounge
The Sundance Film Festival has been a storyteller’s haven for nearly four decades, and after two years of digital events, the upscale affair returned to the Utah mountains last month. Over 11 days, Jan. 19-29, the first-ever hybrid Sundance showcased 111 feature films, 64 short films and four episodic projects across venues in Park City,...
Crisp Air and Crispy Chicken: KFC Crafts the First-ever Winterized Basketball Court
Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC Buckets Are Life” campaign to hype, and the knowledge that basketball is Canada’s fastest-growing sport, KFC spotted an opportunity. Enter: the KFCourt, the first-ever winterized basketball court, where shooting buckets and eating buckets of chicken align under one “roof”—Toronto’s Gardiner...
Five Steal-worthy Ideas for Cold Weather Outdoor Activations
There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. Here we offer five tips for making the most of cold weather outdoor activations. Go Under the Dome Dome structures are not only eye-catching from a...
Podcast: Building Experiential Storylines: Superfans, Collaborations and Talent
Superfans are willing to follow the brands and properties they love across the country, the world, and now, into exciting and challenging new frontiers for marketers, like the metaverse. And with the rise of niche passions, crisscrossing passions, the opportunities to align with new partners and transform your brand’s “fan base” into “a superfan base”...