The Brief: AI Flavor Art and a Chicken WcNuggets
This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”
Industry Perspectives: Can Touch This—Five Questions About Next-Gen Demos
Trade show attendees want to make the most of in-person learning with hands-on demos and activities, something that they can’t get from pre-recorded video demos and online learning materials, according to a Freeman Trends Report Q1 2024. In addition to experiential learning, attendees value learning from experts most. How does this translate to demos on...
Q&A: 10 Minutes With Aaron Conk of Delta Faucet Co.
You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior merchandising and trade show manager for Delta Faucet Co. After 25 years with the company, including 17 in trade shows, he still has “the bug” and loves that fact that his job is always fresh and challenging, and the payout...
EM Exhibit Strategies: February 2024
Hospitality, data-driven decision-making and theatrical learning are among key trends we're tracking this year in trade shows. What's on your list? Coming up: We're exploring the Kitchen & Bath Industry Show, which co-locates once again with NAHB International Builders' Show. Book us for a booth tour by emailing ahuddleston@accessintel.com. 10 Minutes With… Q&A: Aaron Conk...