EM Sizzle Newsletter: 04.05.2024
04.05.24 Cowboy Core fashion is on the rise, and the Western aesthetic resurgence can partly be attributed to Beyoncé’s much-anticipated “Cowboy Carter” album, which dropped last Friday. On the sports side, cowboy culture is drawing brands into professional bull riding, with Yeti, Monster Energy and Michelob ULTRA signing on as sponsors. đˇ Photo of the Week ...Deep Dive – 04/07/24
04/07/24 This Week We’re Talking About: Festival Technology Summertime and the livin’ is easy… At least that’s the case for the many consumers who have some free time to play with during the summer months. In response, brands are hitting the highways to help fill that downtime with compelling mobile tour programs. Whether it’s inviting...
BĂIS Partners with Scrub Daddy, Branch Basics on a âCar Washâ for Luggage
Following last yearâs three-city hotel pop-up program, BĂIS kicked off 2024 with a fresh spin on the brick-and-mortar takeover. The e-commerce luggage brand in February converted a 1,940-square-foot retail space on Melrose Ave. in West Hollywood, L.A., into a âcar washâ for scuffed-up suitcases and bags.
The Brief: Gravy Races and Gold Bunny Getaways
This weekâs hot takes on hot topics in experiential marketing cover celestial creations, gravy races and blunt education.