Live from CEMA: Is Your Event Operation SOX-Compliant
DANA POINT CALIF. JULY 18 2006 – Passage of the Sarbanes-Oxley act was intended to mandate corporate transparency and expose fraudulent business practices. But if you think SOX is the worry of public-company CFOs think again. The trickle-down of SOX compliance initiatives is sure to impact event departments at big companies and small as...
Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On Location
Cool Venues: First National Event Campaign For Netflix Puts Movie Fans On LocationNetflix began its first-ever multimarket event campaign last week. The online DVD rental service is traveling across the country to screen 10 classic movies in locations where they were filmed.
Trade Shows: E3 Announces Major Revamp
Trade Shows: E3 Announces Major RevampIt’s another major sign of the industry’s evolution from massive one-off trade show exhibits to integrated event initiatives. The Entertainment Software Association owners of the evergreen videogame show E3Expo last week announced a major overhaul to the event.Organizers said that starting next year the event will move away from the...
Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out Eagle
Mobile Vehicles: Nike Hits Action Sports Events With Pimped-out EagleNike’s 6.0 action-shoe brand is hitting surfing and skateboarding events this summer with a vintage AMC Eagle that’s pimped out especially for the action sports crowd. The vehicle features an 80s-esque brown and tan paint scheme and three axles and six wheels with 31-inch tires. But...