EMS 2024: Five Takeaways for Trade Show Exhibit Experiences
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session...
Video Recap: The 2024 Experiential Marketing Summit
Events are everything, and it’s the mantra that guided EMS 2024 in Las Vegas, where event profs convened for a three-day discussion that explored every aspect of the experiential marketing discipline.
EM Deep Dive Newsletter: 05.12.24
05/12/24 This Week We’re Talking About: Accessibility “If you’ve met one person with autism, you’ve met one person with autism.” The poignant quote by special education professor Dr. Stephen Shore was shared during the Experiential Marketing Summit's closing session, presented by a panel of creatives from the groundbreaking Broadway musical “How to Dance In Ohio,”...
First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Liquid I.V. ran with racing's DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International...