SAP Lets Customers Tell its Story at NRF
Software company SAP connected with potential customers at this year’s National Retail Federation show by leveraging its own current relationships.One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform from SAP to increase operational efficiency.“In many ways we find that people are much more receptive when it is someone...
UHC Adds Triathlon Properties to Portfolio
UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlon’s two-day expo which will be held July 18-19. The healthcare provider also has renewed its title sponsorship of the 2008 Nation’s Triathlon sports and fitness expo which will take place Sept. 12-13 in Washington DC. Triathlon involvement makes sense for the company...
Steinlager Drives Trial Through Bar Promos
To promote its title sponsorship of this month's USA Sevens North America's largest rugby tournament New Zealand's Steinlager beer launched the Crack One Open campaign an effort that plays off of the game’s rough reputation with x-ray images of broken bones.
