Arby’s Tours the Country to Raise Money for Charity
From April to October, the Arby’s Charity Tour visited golf tournaments and community events in 17 markets to raise money for local Big Brother Big Sisters agencies and other youth mentoring programs. The tour has been running for 13 years, but this spring it upgraded from a tour bus to a 40-foot by 80-foot trailer...
Buick Drives Cultural Discovery Tour
As part of a strategy to connect with upscale consumers, Buick has partnered with Food & Wine and Travel + Leisure to produce a “cultural discovery” tour in which consumers test drive the 2011 Buick Regal sport sedan and engage in a series experiences with celebrity chefs, local artisans and travel experts.
How Virtual Can Rescue Events
When the economy took a turn for the worse, many companies began taking a hard look at virtual environments as an alternative to live events, or at least as a part of the package. But if the down economy hadn’t been enough to convince companies about the benefits of virtual, the Icelandic volcano Eyjafjallajökull that...
Durex House Parties Stimulate Conversations
To raise awareness and drive purchase of its full line of sexual lifestyle products, condom manufacturer Durex tackled one of the most delicate issues couples face—the female orgasm—with a series of house party events. On Oct. 9, Durex helped stimulate conversations among more than 50,000 women ages 18 to 35 at 5,000 “Girl Talk” house...