Buzz 5/7/15
%%PLUGIN_WEB VERSION:1203902-View as html%% Your Weekly Feed of All Things Experiential 05.06.15 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication ...
Walgreens Leverages Clown Noses and In-Store Selfies
Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown noses then snapping silly selfies for a chance to attend a televised Red Nose Day fundraising event in New York City. NBC will air the three-hour special, which will take place on May 21 and feature comedians, musicians and Hollywood...
Inside Microsoft’s ‘Good To Great’ Budget Strategy
After a complete overhaul in 2013, Microsoft’s Worldwide Partner Conference is on a roll. Survey scores are up, partner satisfaction is soaring and internal teams are stealing ideas from the show. But rather than go into the 2014 show with an “if it ain’t broke, don’t fix it” approach, the team instead decided to test...
Influencer Event Brews Content For Pure Leaf
To give the launch of its first-ever TV spot a boost and set its product apart in a competitive category, Pure Leaf Iced Tea hosted an intimate influencer experience at Gray’s Loft in midtown Manhattan on April 16. We were there. Here’s a look inside. When attendees arrived at the crisp white penthouse (fewer than...