Consumers’ Leaked Data is Revealed at NordVPN’s Live Hacking Event in NYC
You don’t have to be the kind of person who uses “password” as their password to be at risk of a data breach. And that’s exactly the message cybersecurity company NordVPN aimed to drive home during a live hacking stunt on Oct. 16 in New York, where the brand educated consumers on just how vulnerable...
Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag
For the second consecutive year, the TCS New York City Marathon broke the world record for the largest marathon ever with 59,226 total finishers on Nov. 2. Runners and their supporters from more than 130 countries and all 50 states flooded New York City to take part in what’s branded as “the best day of the...
EM Sizzle Newsletter – 11/14/2025
11.14.25 The ISSA Housekeeping Olympics returned for its 35th annual edition on Monday, as part of ISSA Show North America in Las Vegas. The viral event challenged 10 teams representing Vegas hotels on and off the Strip and health care facilities to go head-to-head in mopping relays, toilet paper tosses, speedy bed-making and even dancing. Aria/Vdara claimed sweet...
The Brief: Panadería Pop-ups and Secret Confessions
This week’s hot takes on hot topics in experiential marketing cover Panadería Don Julio pop-ups, a Stranger Things Radio Room and Chicago’s secret confessions.