EM B-to-Beat: 10/29/2025
10.28.25 The times they are a-changin’. During a cmo panel at HubSpot’s Inbound conference this month, execs from G2, Deloitte and Notion weighed in on how the pervasive use of AI, from answer engines to agents, is dramatically shifting b-to-b marketing strategies. The key to this evolution, panelists said, is for b-to-b orgs to place...
The Brief: Pedal-Powered Stores and Alternate Realities
This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed commuter pop-ups and The Artifact.
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.Protected: Exclusive Research: EventTrack 2026
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