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Brooklyn Sets the Stage for AOL’s NewFronts Event
The AOL Digital Content Newfronts event on April 29 was a standout, and not just because of the original video content it presented onstage at the Duggal Greenhouse in New York City’s Brooklyn Navy Yard. On top of an all-star line-up that included Sarah Jessica Parker, Kevin Nealon, Portia de Rossi, Zoe Saldana and more,...
Inside Good Housekeeping’s Fresh Platform for Advertisers
It has to be a pretty sweet deal for consumers to step into an event footprint and the first thing they get is the goody bag. No waiting for the party to end to get the favors. Boom! Freebies. But at Good Housekeeping’s Spring Fling in Grand Central Terminal’s Vanderbilt Hall on April 29, this...
Fiskars Puts its Tools to the Test on Tour
Fiskars, which produces high-end home, garden and office tools, wrapped its Discover the Difference tour in Avon, Ohio on June 15. The tour began in March in Texas and made more than 50 stops at retailers and garden events in 19 cities, putting the brand’s trademarked orange-handled scissors and garden tools into the hands of...
Tic Tac Mints Shakes it with Millennials
Tic Tac mints in April hit the road with the My Pack Tour, a month-long mobile tour that offered millennials attending music and arts festivals the chance to create custom Tic Tac packs and share their photos on social media. The My Pack Tour is an extension of Tic Tac’s Shake It Up marketing campaign,...