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2024 Paris Games Preview: Rolling Coverage of Brands Activating Around the Summer Olympics
The Olympics have always ignited passion and a sense of camaraderie among sports fans around the globe, but the 2024 Paris Games, taking place July 26 to Aug. 11, may inspire even more fanfare than usual. The last time the world witnessed the Summer Olympics, it wasn’t at stadiums in Tokyo where the event was...
Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing
There was a time when personal care brands, and the consumers who used them, would rather not address the category head-on, often relying on metaphors rather than candid conversations. But those days appear to be coming to an end with an influx of straightforward, typically humorous, activations that tout bathroom-related products and services without shying...
Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation...
The Brief: Basketball Bodegas and Dairy Deprogramming Zones
This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement communities and dairy deprogramming zones.