Featured
Veuve Clicquot Illuminates New Yorkers with an ‘Emotions of the Sun’ Photo Exhibition
Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration...
30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the...
The Brief: Zenless Zones and Mega Mitts
This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts.
Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater
At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the...