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Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride tour of the beta version of its new electric motorcycle, the LiveWire. The goal of the tour: to collect consumer […]

As if planning and executing events weren’t hard enough, a number of factors conspire to make the job even more difficult for women. The latest Women in Events survey, conducted this past July, uncovered a number of challenges faced by women and the best ways to overcome them. More information will appear in our August/September […]

On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four popup events presented this year by Acura. The PopUp Dinners are the love child of Hand Made Events, a company that started in 2011 in Northern California with a […]

On Aug. 9, Pandora took over part of the Santa Monica Pier for a show by Magic!, Rita Ora and Iggy Azalea. The brand offered free admission exclusively to fans they knew were interested in those acts. In between introducing the performers, Tommy Page, vp-artist and brand partnerships at Pandora, told EM that the shows, […]

When you take a 25-foot-long, 10-foot-high shock absorber on the road, you’re guaranteed to draw some attention. It makes sense then to build a strong social media strategy to support it. For Illinois-based Tenneco, Inc., maker of Monroe brand vehicle shocks and struts, social media is not only driving its new Shockmobile tour and “Everything […]