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Pizza Hut Engages Gamers with a Retro Arcade
Pizza Hut geeked out with the best of them Aug. 7-9 as title sponsor of the RTX 2015 video game and digital video festival in Austin, produced by Rooster Teeth. Rebranded as RTX Delivered by Pizza Hut, the show marked its fifth and biggest year to date with more than 40,000 attendees celebrating the world...
Pancake Selfie Tour Helps Holiday Inn Express Go Viral
Holiday Inn Express on Sept. 2 launched the Pancake Selfie Express, a 4,000-mile, nine-city tour that combines free, freshly baked pancakes and selfies to boost awareness on-site and on social media of its free breakfast offerings—specifically, its one-touch pancake machine. The effort ties back to the hotelier’s humorous “Stay Smart” ad campaign, which touts how...
EM All Access: Microsoft’s ‘Portfolio Perspective’
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why a “Portfolio Perspective” is becoming the centerpiece of the company’s event strategy.
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...