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How Properties Like CrossFit are Changing Sports Sponsorships
Think sports sponsorships and typically big properties, big-name athletes and big-time budgets come to mind. But the rise of boutique fitness programs and alternative sports platforms are changing the landscape, offering brands unique sponsorship and engagement opportunities that spotlight the everyday fitness enthusiast rather than the elite athlete. At the forefront of this movement are...
Inside American Greetings’ Analog SXSW Experience
American Greetings sent some ripples through the digital world of South by Southwest Interactive with an activation that cut right to the core of its brand essence—the need for simplicity and the importance of human connections in today’s high-tech landscape. The three-day experience, called Analog by American Greetings, marked the brand’s first appearance at SXSWi...
Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...
EventTech 411: Aerial Devices and Social Sharing
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our monthly roundup of new and cutting-edge event technologies. In this installation, we look at three products that are taking social sharing and aerial devices to new heights. 1. #Hashtag Mini Instagram Printer...