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Stories of the Year, No. 4: Brands ‘Fit in’ with Health and Wellness Experiences
Over the past 12 months, chances are you’ve been invited to (or helped activate) a mediation pop-up, fitness challenge or CBD-infused event. Indeed, wellness-based experiences abounded in 2019 and are poised to maintain their momentum in the year to come as younger generations continue to seek out a balanced lifestyle. From full-fledged health and fitness...
Stories of the Year, No. 5: Visible Charges into the Event Space with a Phone-themed Pop-up
Wireless provider Visible came charging into the experiential space this year to intro its brand with clever marketing strategies, and has continued gaining steam ever since. Seriously, these guys are everywhere. Perhaps the brand’s most note-worthy live experience was its Denver-based #Phonetopia pop-up. Built like an obstacle course, the experience was as playful as it...
Stories of the Year, No. 6: Netflix Promotes ‘The Irishman’ with a Password
Here’s a program that will change the way you think of the experiential takeover. Traditionally, this approach has involved a lot of drama—paint, a block party, a marching band and confetti. Netflix, however, snuck into the Little Italy neighborhood in New York City, the setting of the film “The Irishman,” for a takeover ahead of...
Stories of the Year, No. 7: Events Recognize Sober-Curious Millennials
Say what you will about millennials, but this generation has been behind monumental changes in events and beyond. This demographic led the infusion of consumer experiences in the b-to-b world… the festivalization of the business event. It ushered in a new wave of cause marketing strategies as well as the shared economy. And it is...