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Walmart Canada Launches an Incubator and Unboxes Collaborative Engagements at Collision
It came as a surprise to many when Walmart Canada made an appearance at the Collision conference in Toronto, North America’s fastest-growing technology event. And that’s exactly why the brand showed up. Walmart has a solid track record when it comes to innovation, from its supercenter concepts to membership models to expanding online grocery shopping....
How Automotive Experiences are Catering to Shifting Consumer Trends
Experts weigh in on sustainability, proprietary pop-ups and why indoor/outdoor automotive experiences are here to stay There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to...
Five Tips for Using Social Media to Build a First-party Database
Social media is fertile ground for collecting quality first-party data—owned insights to help brands navigate around cookies, reimagine integrated campaigns, personalize engagements, compete with e-commerce brands, and build actionable steps into the consumer journey along the path to purchase. “Not enough brands have put significant thought into the role social media plays within their entire...
Live From Cannes Lions: Inside Five Engagement-rich Brand Activations
Our picks for the most engaging brand activations during the in-person return of the Cannes Lions International Festival of Creativity.