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Special Report: Women in Events 2022
One of the biggest misconceptions about women in events is that because women often represent a majority across the event marketing industry, they must be doing well.
Deadfellaz Connects its NFT Community IRL through DeadZone LA
Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow...
Meta Boost Small Business Studios Engage Entrepreneurs with Hands-on Workshops and Expert Support
The pandemic pushed many businesses online into uncharted virtual spaces, and understanding how to effectively navigate digital and social platforms didn’t happen overnight. In 2021, Meta’s Good Ideas Exchange identified content creation and creative strategy among the top pain points for business owners. Inspired by these findings, Meta launched a five-city tour offering hands-on workshops,...
How Jägermeister and the Lesbian Bar Project Blended an IRL Bar Tour with a Metaverse Activation
An unsettling statistic for the LGBTQ+ community and its supporters: in the 1980s, there were roughly 200 lesbian bars in the U.S.; today there are just 24. So for a third consecutive year, Jägermeister teamed up with the Lesbian Bar Project, a platform designed to bring “awareness and prosperity” to America’s remaining lesbian bars, this...