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Five Ways Prime Video’s ‘Rings of Power’ Global Tour Helped Drive Record-breaking Viewership
Red-carpet premiere events are a dime a dozen. So when Prime Video set out to produce a buzz-generating campaign that matched the scale and scope of its original series “The Lord of the Rings: The Rings of Power,” reimagining the standard premiere in a way that captured the show’s grandeur was critical. And after a...
SXM Media ‘Passes the Mic’ to Women Executives at its CES Podcast Studio Activation
Podcasting is hotter than ever and on track to continue growing with audiences. In December, Edison Research named SXM Media—whose portfolio includes SiriusXM, Pandora and the Stitcher podcast network—the No. 1 most listened-to podcast network for Q3 in 2022 based on total audience reach. To maintain its positioning, SXM Media saw an opportunity to reach...
Physical Recreations, Digital Engagements Power USAA’s Army-Navy Game Activation
As the presenting sponsor of the Army-Navy football game since 2009, USAA never approaches each year’s game-day experiential activation the same way. But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign....
Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences
With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics. Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through...