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Podcast: The Experiential Principles of Employee Engagement
Organizations across industries are reportedly investing more in employee events this year, they’re increasing travel budgets for them, and in-person meetings are playing a key role in preserving company values and onboarding staff. In this episode, Marrah Thomas, senior manager of global internal events and conferences at Delta Air Lines, helps break down what’s changing...
When the Brit Awards Ignored Female Artists, Budweiser Built Them a Stage
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. 11 awards event at London’s O2...
Tetley Launches its ‘Live Teas’ Line with a Pop-up Focused on Mental Health
Navigating a giant shopping mall during a long weekend isn’t exactly a peaceful experience. But Tetley looked to change that at Toronto’s CF Sherway Gardens Shopping Centre with a moment of Zen amid the chaos. The brand activated a multisensory pop-up, Feb. 16-19, that served as a launch event for its Live Teas, a collection...
Tech Trends from CES 2023: Metaverse Showrooms, Robots and Simulators
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. This year’s show, Jan. 5-8, produced a range of high-tech booth engagements designed to create a little drama on the ground IRL and then drive attendees into virtual...