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The Brief: Quitter’s Day and Reality Show Competitions
This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, situationships and cafés run by banks.
Share the Brand Love with Five Activation Ideas for Valentine’s Day
Valentine’s Day is less than a month away, and brand love is in the air. Case in point: Sweethearts, known for its iconic conversation hearts, dropped Situationship Boxes just in time for the holiday. The limited-edition releases contain blurry, misprinted candies that are “as hard to read as Gen-Z relationships,” according to the brand, referring...
Nine Must-Read Stories: Industry Experts Talk Event Measurement and ROI
Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to compete with. But there are countless ways to measure the impact of events and collect compelling data that proves how...
NRF 2024: Eight Booth Trends Spotted at Retail’s Big Show
If your NRF 2024 booth didn’t have a coffee bar, did you really exhibit at “Retail’s Big Show?” Indeed, many of the 1,000-plus exhibitors at the annual trade show, this year Jan. 14-16, arrived at New York City’s Javits Center armed with ample caffeine that kept the energy flowing as they showcased the retail industry’s...