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How to Leverage the Guinness World Records
Miley Cyrus twerking onstage at the 2013 VMAs had nothing over FUSE, the cable network that last September had 350 people twerking simultaneously in New York City’s Herald Square to promote the launch of Big Freedia’s “Queen of Bounce” TV show. The event achieved 88 broadcast hits and made three New York dailies, including the...
Network Nails the 20-Minute Power Nap
To promote its new series “The Strain,” a thriller based on a book trilogy and comic adaptation about a mysterious viral outbreak, FX activated The Strain Transformation Station at the South by Southwest Film,Music and Interactive Festival. The space, located downtown on Congress Avenue, featured 10 “pods” that festivalgoers could reserve for 20-minute power naps....
FX Warms Up ‘Fargo’ Fans with a Crocheted Bus
Yes. You read that right—a crocheted bus. To create awareness for the network premiere of its original series “Fargo,” which is based on the Academy Award-winning feature film and debuted on the network on April 15, FX wrapped a classic double-decker bus in handcrafted crochet work and sent it out through New York City streets...
Celebrity Cruises Cooks Up a Food Strategy
Often a vacation is just as much about what goes in our mouths as it is about what we see. For those who haven’t “cruised,” the thought of onboard dining might conjure up an all-you-can-eat buffet. In reality, the options aboard these massive vessels are quite extensive. Celebrity Cruises this year has leveraged a food...