Bacardi CMO Dima Ivanov Talks Reinventing the Brand

Bacardi CMO Dima Ivanov Talks Reinventing the Brand
Bacardi CMO Dima Ivanov

Bacardi CMO Dima Ivanov Talks Reinventing The Iconic Rum Brand

With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows a thing or two about marketing—and rum. In January this year, the 38-year-old became cmo of the privately held spirits…
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