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Eight O’Clock Makes ‘Friends’ with Sitcom Fans
There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th...
Acura Gambles On The ‘Pop-Up Picnic’ Phenomenon
It looked like a scene straight out of “The Great Gatsby,” but with a hip-hop twist. On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four pop-up events presented this year by Acura. The PopUp Dinners are the love...
Connecting with the Burgeoning Fantasy Trend
Event Marketer went back in time this summer to dig into the world of Renaissance Faires. Why, you ask? Because the consumers who go to these faires (of which there are more than 56 that run for at least two weeks every year in the U.S., according to Wikipedia), are the kind of dedicated fans...
Transforming a Car Fan into a Brand Fanatic
It was grey, and a bit wet that morning, but I wasn’t too concerned. A little water shouldn’t get in the way of what would probably be a day of good fun, but nothing too crazy, I thought. I was deep into rural Connecticut, at Lime Rock Park, a historic mile-and-a-half race track where Paul...