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Amex Unveils US Open Activation Facelift
American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even...
Mattel Canada Sets Up Target Practice
Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel Canada Inc.’s “scientifically engineered” line of blaster products, the brand decided to give kids the chance to pick one up and experience...
Brisk And 7-Eleven Shoot Hoops With Millennials
Brisk and 7-Eleven teamed up this summer for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural millennial male audience. The flavor, Brisk Half & Half Blueberry Lemonade, is available exclusively at 7,600 7-Eleven locations in the U.S. through Sept. 2. The...
How Nespresso Is Invading Coffee Hour
To drive awareness of its new VertuoLine single-serve machines, the first in its line-up to brew traditional American-style coffee as well as its original espresso, and give consumers a taste of its premium coffees, Nespresso in February activated the 108 Day Invasion tour. Over the course of 108 days, the brand traveled to 21 locations...