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Motorola Offers Eye ‘Kandi’ at EDM Festivals
Electronic dance music festivals—or EDM, as the genre is referred—are colorful experiences chocked full of the enticing millennial target. To promote its Moto X line among this demographic, Motorola has partnered with Live Nation to be the exclusive EDM handset across the concert promoter’s U.S. EDM festival portfolio in 2014. The brand is building off...
Intel’s Experience Stores Get Personal
Intel’s three holiday pop-up stores were as much about the community as they were about giving consumers a chance to try out its technology. Here’s a quick look at four ways Intel’s Experience Stores shook up the pop-up paradigm. 1. Neighborhood. While most pop-ups are situated in busy urban areas with high foot traffic, Intel...
Highlights From the Boulevard
EM editors braved the freezing temps brought by the Polar Vortex to walk every inch of Super Bowl Boulevard, a 13-block fan zone smack in the heart of New York City. You can read our complete report on all of this year’s Super Bowl activations in the Feb/March issue. Until then, here’s a taste of...
Pepsi Brings Halftime Hype to Small Town U.S.A.
Pepsi on Jan. 4 surprised the 300 residents of Milligan, NE, a farming community located at the geographic halfway point of the U.S., with a concert by country singer Lee Brice. The concert, as part of Pepsi’s Get Hyped for Halftime campaign, is one of a series of events planned by the beverage brand to...