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San Fran Targets Commuters with an Earth-Friendly Activation
To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do,...
Tractor Supply Launches its First State Fair Tour
You can bet the farm that consumers are paying closer attention to Tractor Supply Company now that the home improvement and agriculture chain’s Follow Us to the Fair mobile tour is in full swing. The brand is making stops at state and county fairs, in addition to Tractor Supply stores, across Michigan, Ohio, New York,...
EM All Access: Event Marketing to Multiple Demographics
In this episode of EM All Access, LEGO’s Event Marketing Manager Vince Rubino talks about the art of event marketing to multiple demographics.
Whisky Education Fuels Revamped Macallan Tour
Single malt Scotch whisky brand The Macallan is raising the stakes for this year’s Raise The Macallan tour, which after seven years has been redesigned to increase word of mouth by providing consumers even more knowledge about the whisky-making process. The revamped cocktail room experience, which launched over a four-week period in April and boots...