Home
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...
Nine Strategies For Mastering Celebrity Chef Partnerships
Event marketers are constantly conjuring up creative ways to connect with consumers, but at the heart of many successful engagements is one simple element: food. From condiments to cocktails, brands of every variety have been leveraging celebrity chef partnerships, or partnerships with local prominent chefs in many instances, to elevate events—after all, the quickest way...
Liquor Sampling Tips from the Pros at Patron
From its tasty tequila-infused desserts to its popular Muddle Your Mojito stations, when it comes to liquor sampling at events, the marketing pros at Patrón know the ropes. The brand samples its premium tequila in cocktails, but also surprises and delights attendees at food festivals with creative concoctions such as Silver Patrón infused popsicles and...
Goodyear Makes Connections as Rubber City Race Series Sponsor
Multiple touchpoints and volunteerism helped Goodyear Tire and Rubber Company leverage a foot race sponsorship this summer to engage the community in which its headquarters are located, as well as employees. The brand served as presenting sponsor for the Half Marathon & 10K on Aug. 15, a race that is part of the new Akron...