Home
Adobe Turns Student Works into Immersive Art Installations
Adobe juxtaposed the beauty of some of the world’s most fragile landscapes with the booming urban climate of Los Angeles’ Arts District through an immersive art installation unveiled just in time for Earth Day (April 22). The event, set inside a tunnel filled with projection mapped images and ambient sounds, featured the work of six...
myCharge Asks Consumers to Charge It Forward
The idea of “paying it forward” takes a twist in a new grassroots campaign by myCharge, the maker of portable power chargers for phones and laptops. The effort, dubbed Charge It Forward, will put 30,000 myCharge portable charging devices into the hands of consumers at 12 events this summer. The effort began at the Belmont...
Propel Water’s Co:Labs Fitness Events Hydrate a New Formula
Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with fitness events offering its workout enthusiast target the opportunity to take part in some of the hottest exercise trends today. Called Propel Co:Labs, the pop-up studio program activated in Los Angeles April 29-30, and will open in New York City...
Toyota Hosts Adventure Influencers at Hotel Tacoma
More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert hills of Hualapai, AZ, for Hotel Tacoma, a three-day experience that gave a whole new meaning to the term “hotel."