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HP at Panorama Festival 2017: More Interactives, Fresh Measurement Tactics
HP for a second summer went after the digitally savvy audiences at Panorama Music Festival, this year July 28-30 on Randalls Island Park in New York City, integrating its products into two high-tech experiences for attendees on-site. The first, The Lab, where nearly 200 HP products and accessories powered hands-on exhibitions by local artists handpicked...
Toyota’s Hotel Tacoma Adventure Influencers Land on the Oregon Coast
Toyota’s Hotel Tacoma returned once again this year, landing on Cape Lookout on the Oregon Coast, a location that allowed for a wide range of activities and experiences designed to get adventure influencers to go outside and play, as well as to off-road in a new Tacoma truck through the Siuslaw Forest. For four days...
Marketing to Commuters: How to Make it Count
Three ways to make meaningful connections with minimal time Marketers have long recognized the value in marketing to commuters. That free cup of coffee or morning newspaper can do wonders to perk up awareness for brands. For those looking to forge a more meaningful connection, however, commuters pose a conundrum—how to engage them while...
Introducing the Inaugural Brand Ambassadors of the Year Program
Brand ambassadors and temporary event staffers. They represent millions of dollars in marketing investments across the frontlines of live experiences in the U.S. event industry seven days a week, all year long.