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Bacardi’s Havana Club Leverages Immersive Theater to Bring its Heritage to Life
“This is your key to the back door,” we were told, and handed skeleton keys to wear around our necks. It was a hint that the immersive theatrical experience we were about to take part in was exclusive, authentic and “the real thing.” Presented to a group of tastemakers, bartenders and media on April 3...
Storytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show
From safety and security to innovation and design, the auto brands at the 2018 New York International Auto Show, March 30 through April 8, at the Javits Center in Manhattan, had plenty of stories to tell about their latest offerings. To engage consumers in those stories, they leveraged immersive technology, social media scavenger hunts and...
EventTech 411: Mobile Audience Engagement Tools
Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.
Going Solo: What Drives Brands to Take the Leap into Proprietary Events
Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music festival that attracts the millennial audience they’re trying to reach, or a sporting event that draws thousands into a stadium—and their on-site activation.