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How Brands are Leveraging Outdoor Venues to Safely Engage Consumers
It’s hard to believe that just one year ago we were packing crowds into sports arenas, festival grounds and pop-up environments. In the age of COVID-19, the opportunities to engage consumers in person look vastly different. Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers...
Custom Meal Kits and ‘Great Debates’: Inside the Virtual All You Can EEEEEATSCON
Some events are relatively easy to pivot into digital, but when it comes to food experiences that typically rely on engaging attendees’ senses, things get a bit more challenging. For the organizers behind All You Can EEEEEATSCON, presented by the American Express Gold Card and Resy, the solution to that hurdle came in the form...
Lessons from Ford’s F-150 Reveal: ‘If You Can Get it Done Today, Then Get it Done Today’
The coronavirus has forced some industries to come to a halt, but within the automotive space, in particular, brands have found innovative ways to shift their campaign strategies to keep the momentum going. This rings especially true for Ford and its F-Series, which produces a larger business than the revenues of the NFL, NHL, MLB...
FX Tackles the Challenge of Immersive Digital Engagement for Comic-Con@Home
FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it...