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Snow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation
It was a typical “72 and sunny” kind of day in Los Angeles on Jan. 31—unless you were passing through the main courtyard at Santa Monica Place. The L.A. hot spot was transformed into a winter wonderland with real-life snow on the ground, and snow intermittently falling from the sky. But this wasn’t a freak...
In an Escape Room-style Challenge, Amazon Prime Video Teases its New Thriller
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had consumers mimicking missions the show’s lead character, former military sniper “Jack Reacher,” carries out. Dubbed the “Reacher Challenge,” the two-city program took place Jan. 30 at...
Eight Tips and Takeaways for Pivoting From Virtual to In-person Events
The industry spent the better part of 2020 and 2021 implementing and perfecting digital engagement and catering to audiences at home.
World of Concrete’s Director Offers Five Tips on Building a More Sustainable Event
Sustainability is top of mind for a vast range of industries, and the commercial construction and masonry business is no exception. It comes as no surprise, then, that the yearly exhibition for the industry, World of Concrete (WOC), just completed its most sustainable event yet. Held Jan. 18-20 at the Las Vegas Convention Center, the...