Partner Content
Executive Roundtable: Planning for the Comeback
In this mid-year forecast, event leaders share their predictions on what the industry has learned, and how it will inform its future Most event marketers have reported that the industry’s impending comeback still feels like a moving target. But now that cities are beginning to phase into complete reopenings, it’s given many hope that the...
The 2021 Guide to Getting Back to Live
The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond If you’re prepping for a return to live but you need just the right strategic partners and resources to transform your pre-pandemic portfolio into a post-pandemic powerhouse—we’ve got you covered. We created The 2021 Guide to Getting Back...
2021 Executive Roundtable: Diversity in Events
Top Agency Executives Share Insights on the Action Steps They’re Taking, and the Progress They’re Making, Toward Greater Diversity, Equity and Inclusion Few business sectors have a greater impact on diversity, equity and inclusion than experiential marketers. From the composition of their own internal teams to the vendors they choose to partner with to the...
How to Recalibrate Your Event and Trade Show Strategies in this New Era
A roadmap to increasing brand relevancy with your key audiences While the pandemic has required us to press “pause” on live events as we knew them, it hasn’t stopped the industry’s drive to find a way to carry on. From virtual events that get smarter and more effective with every execution, to innovative outdoor events...