Sponsorships
Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics
Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey...
How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open
Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19...
Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Throughout all of the goals, touchdowns, runs and points scored, and all of the tackles, blocks, catches and assists made, one very important thing has been missing from professional sports for the better part of the last 16 months: fans. For sports sponsors, the shuttered stadiums and limited game-day opportunities triggered by the pandemic required...
Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show
There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure...