Sampling
Sampling: Smoothie King Embarks On First Tour
Smoothie King Franchises’ first-ever event tour is focusing on getting consumers to take a taste of the company’s beverages. The events revolve around a fully customized van—named the Orange KaBAM Van after a menu item—where the Smoothie King crew whips up its fruity concoctions. Hitting fairs festivals and sporting events the tour unfolds into a...
Connect at Food and Wine Events
How to connect at food and wine events
Sampling: Dove Women Hit The Streets with Chocolate
Dove this summer distributed more than 2.3 million chocolate samples on busy street corners and at music festivals in nine U.S. cities. The next phase of the sampling program moves to major retailers such as Wal-Mart Kroger and other national chains that sell the chocolates.
Sampling: Weight Watchers Takes Its Snacks To The Streets For First Time
For the first time Weight Watchers is moving its calorie-controlled snacks off of grocery store sampling tables and into the hands of hungry consumers at fairs festivals and family events. The brand’s multi-market sampling campaign launched in late August and will hit 25 events in Boston Chicago and New York through Sept. 30.