Sampling

Tsingtao, the No. 2 beer in China, has been imported by the U.S. since the ’70s, but until Pabst Brewing Co. secured exclusive U.S. distribution rights in the spring of 2015, the brand wasn’t on the radar for most American beer drinkers. Following the deal, Pabst has concentrated its efforts on bringing Tsingtao to the […]

As a follow-up to its Brooklyn-based Motel No. 7 warehouse experience last year, Jack Daniel’s in September was back in New York City, this time with a one-week pop-up general store in the city’s Flatiron district. Jack Daniel’s Lynchburg General Store, from Sept. 18 to 24, served as a tribute to the man and the […]

Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality […]

Kelloggs’ veggie-based food brand MorningStar Farms this summer launched the Way to Veg experience, a summer sampling tour to tout its veggie burgers, Thai curry bowls and other healthy meal options. The food truck experience, which launched in May at the Mountain Film Festival in Telluride, CO, and ended in September at The Taste in […]

In a refreshing example of how museums have evolved from “see and listen” experiences to ones that are highly immersive, the Museum of Ice Cream this summer left consumers in the New York Metropolitan area salivating. Dubbed a hotter ticket than Broadway’s “Hamilton,” the sold-out experience ($18 per ticket) on Gansevoort Street in the Meatpacking […]