Sampling
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B-to-C EventsBarilla Raises a Fork to Shared Meals at the South Beach Wine & Food Festival
Barilla brought a taste of the old country to Miami Beach last month as title sponsor of the South Beach Wine & Food Festival, this year Feb. 22-26. Activating two footprints, the brand aimed to showcase the value of sharing a meal with friends and family, while simultaneously increasing the relevance of pasta, which has […]
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B-to-C EventsAdventurous Diners Test Their Taste Buds at the Pop-Tarts Café
Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact, the Air Force in 2001 executed an airdrop of the popular pastries in Afghanistan to send a message of good will from America. Now, thanks to a pop-up experience in New York City, Americans are rediscovering their love for the […]
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B-to-C EventsHow Alcohol Brands are Adding Flavor to Their Events
When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive one, with beer brands, distilled spirits and wineries all chasing after that elusive and fickle millennial target that everyone is pursuing.
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B-to-C EventsWhy CPG Brands are Creating Experiential Test Kitchens
Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and […]
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B-to-C EventsBold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’
To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.