Sampling
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B-to-C EventsHow S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media
S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through […]
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B-to-C EventsLancôme’s Pop-up Tour Lures Millennials With Facial Recognition Technology
As an 81-year-old company, Lancôme may not be the first brand young millennials think of when they’re seeking new makeup products, but the brand is on its way to changing that perception with its first-ever pop-up tour aimed at the next generation of beauty buffs.
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B-to-C EventsNESCAFÉ Turns Consumers Into Baristas at its Coffee Taproom
For consumers who’ve grown tired of the long lines, complicated menus and pretentious baristas associated with modern cafés, a new kind of coffee shop experience has arrived: the NESCAFÉ Coffee Taproom.
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B-to-C EventsIZZE FUSIONS’ Flavorful Summer Tour Gives Teens a Taste of Augmented Reality
IZZE FUSIONS, a new PepsiCo-owned beverage that hit retail shelves in March, has launched a summer sampling tour that gives teens a taste of AR as well as its “sorta juice, sorta soda, sorta sparkling water” fruit flavors.
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B-to-C EventsField Report: Pop-Tarts Pops up in NYC With a Host of Quirky Concoctions
Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We dropped our work, hopped a train and made a beeline for Times Square. The rest was a sugar-coated daze. Check out a photo gallery […]