Sampling

Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift one’s spirits, which is just what Hennessy set out to do with Le Grand Voyage, a week-long series of events that immersed consumers in a journey through the Cognac-making process. Held in the Industry City area of Brooklyn in New […]

According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third actively strive to reduce meat eating altogether. That’s good news for MorningStar Farms, the number one veggie burger brand in the category. To take advantage of consumers’ shifting perspective on veggie-based fare, the brand activated the nationwide Grill It to […]

It’s not always easy to find a decent cup of coffee, but for attendees of illy’s New York City Wine & Food Festival activation (Oct. 12-15), nothing could be further from the truth. The Italian coffee roaster for the first time gave consumers the chance to sample nine of what it considers to be the […]

The Wide-Ranging Fan Base Spans Regions and Generations   It can be indie, it can be gritty, it can be rock and pop. It’s on primetime à la the CMA Music Festival’s annual “Country’s Night to Rock” (called the most social show of the year by Forbes in 2014). And thanks to Blake Shelton, the […]

If there’s one thing the world can agree on, it’s that coffee is worth celebrating. And for luxury hotel brand Le Méridien Hotels & Resorts, whose 100-plus properties each boast a coffee “Hub,” that’s an understatement. So to showcase its commitment to coffee culture and promote three of its newest locations on International Coffee Day […]