Sampling

Cooking at home is on the rise, but the majority of today’s busy consumers don’t have time to spend hours in the kitchen whipping up complex recipes. It’s the concept that drove CPG brand Knorr to create its new One Skillet Meals. The meal starter kits allow home cooks to add their own protein and […]

If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the years, Nesquik has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. So to highlight its expanded […]

Blue Apron, provider of chef-designed recipes delivered to your door in an insulated box, kicked off a series of events across multiple cities this summer with the goal of celebrating home cooking, promoting its recipe products and getting to know its expanding consumer base through interactive cooking experiences and in-person conversations. Dubbed “Unboxed,” the event […]

BullFrog Sunscreen may have been a little frog in a big pond at the GoPro Mountain Games, June 7-10 in Vail, CO, but it managed to make a splash with a variety of touchpoints including sunscreen application stations, giveaways, roaming brand ambassadors and a beanbag toss-style “Cliff Hanger” game. The activation marked the brand’s third […]

As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The […]