Sampling
Resy Engages Foodies with a 10-course Drive-thru Tasting Experience
One of the silver linings of COVID-19 is that brands have found fresh ways to deliver traditional experiences. The scenario rings true for hospitality technology platform Resy, which last month created a drive-through event for consumers in Los Angeles that replicated dining out at a restaurant—from the safety of attendees’ vehicles. From Oct. 15-16 at...
How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits
Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked...
Custom Meal Kits and ‘Great Debates’: Inside the Virtual All You Can EEEEEATSCON
Some events are relatively easy to pivot into digital, but when it comes to food experiences that typically rely on engaging attendees’ senses, things get a bit more challenging. For the organizers behind All You Can EEEEEATSCON, presented by the American Express Gold Card and Resy, the solution to that hurdle came in the form...
How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program
The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the shutdown of programming are brand ambassadors. As part of their pivot strategies, some brands are finding ways to redirect these roles to support other business objectives. Such was the case for Sparkling Ice, which recently pivoted...