Pop-Ups

The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]

WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff […]

American Express brought its Platinum House experience to the 1 Hotel South Beach at Art Basel in Miami Dec. 6-8, offering benefits and experiences exclusively for Platinum Card holders—from free Equinox fitness classes to a live art installation to a special performance on a private beach by Pharrell Williams. But this year’s design and programming […]

Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming […]

Since the Overwatch League’s inaugural season wrapped in July, New York City’s professional esports team the NY Excelsior (NYXL) wanted to create something special for its fanbase at the end of the year, ahead of the league’s second season kickoff Feb. 14. Building off of a successful pop-up shop it created in July in Brooklyn, […]