Pop-Ups
MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art
As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic...
Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar
For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize,...
How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences
Fresh strategies to help consumers achieve a balanced lifestyle From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. The Fast Company Innovation Festival in New York City last October offered more than...
HBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and final season is a significant cultural moment. So, it’s no surprise that brands have jumped aboard the dragon wagon to capitalize on the hype. From a search for icy-white Mountain Dew cans that reveal Arya Stark’s kill list when chilled...